It Must Be Art

It Must Be Art

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Throughout the 1960s and 70s, London-based Big O Posters helped define the new and democratic art medium of the psychedelic poster, a vehicle for rebellion against the old order that went hand in hand with the music, literature, and film of the time. This is a comprehensive collection of works published by Big O artists, astonishingly creative folks whose artistry developed almost completely outside the influence of the art establishment.